1/21/09

Website or Blog - Which Creates Quick Results?

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With little experience, I set out to create the "great" website I had envisioned to take my business to the top. When I signed up for a hosting plan to include a domain name; I thought, “This is it!” Of course, I didn’t know what all those terms meant; such as bandwidth, FTP, CGI and RSS; just to mention the few.

I realized I was already committed and up to my shins in it. Immediately, I felt like screaming, “RETREAT!”

I proceeded to create a semi-sort of website using the limited site-building tools provided. I used colorful fancy writing; added a couple of pictures; threw in a link or two…and...voila! I was done. I created the tags and submitted it to all the major search engines

I was so proud of how my new website looked; I emailed all my friends and loved ones to go see my new creation.

Were they impressed? Not even a smidgen. I was told it looked like a plug-n-play website that had been thrown together in about an hour. Although true, it was still a slap to the ego.

I started begging some of my "internet geek" friends to help me add a few buttons and bows to the site to make it more enticing. I even gave them the passwords and said, “Here! You do it!” This is the statement I got from every one of my friends.

“It’s too limited to do anything with.” “You can’t do…; you can’t add…; you shouldn’t have…”

A month after submitting my site to the search engines, I searched for my site using many keywords; and then by domain name. No luck. I couldn't understand why the search engines hadn't even crawled my site yet.

Enough! I’d had enough! I hadn't gotten anywhere! I had something great to offer people; but no one cared about looking at my site; and I could have saved some time by not creating additional pages. Visitors I sent to the site usually bailed within 30 seconds of opening the first page.

The more I was listening to the news stories; and reading them on-line, I continued to hear phrases such as “bloggers were saying.."; blogger this...blogger that... I thought, “What's a blogger? What's a blog?”

I began searching; and discovered that blogs were constantly moving and changing sites; and search crawlers loved them.

“Aha! That’s it!” The light bulb just came on. “This was up my alley! I love to write; so, if I start a blog; then I can get noticed too! I can then put in my links to the simple website I had just created.

Then the real fun began. I have never had so much fun in my Internet years! I’m able to put videos, pictures and all kinds of goodies in my blog. I even add those great affiliate links too.

I started joining networks all over the Internet that had a blog. If a particular network was popular, but it didn’t have a blog on its site; I realized the owner of that network didn’t understand the power of the search engines and marketing; so I moved on.

As of now, I continue to post on an estimated 27 different blog-sites. I’m a blog-a-holic! What good has it done for me? I've met many people, made friends, established (branded) my name, and have made money with my articles as well as my affiliate links.

I have a more attractive website now; but it's mainly used to "conduct" the business. It's an add-on marketing site. I'd rather get to know people when their guard is down, such as through my blogging.

I guess that's the answer to the original question. Websites are great for continuing your business relation; but if you don't establish the relationship with your viewers within the first 10 seconds; they'll leave.

Some people "YouTube" to success...I’m going to continue to blog to success! Don't try to stop me...I'm on a blog-roll!


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